Tinashe, Dej Loaf Part of MAC’s New ‘Future Forward’ Campaign

Tinashe, Dej Loaf, Lion Babe’s Jillian Hervey (also the daughter of Vanessa Williams and Ramon Hervey II) and Halsey are fronting M·A·C Cosmetics’ new campaign for Future Forward, the first of an ongoing series of collaborations and campaigns that spotlight newer talent who are making waves within the music industry, According to EuroWeb.com. The rollout will begin on March 17 with Tinashe, who worked on the “Times Nine Palette” of eye shadow ($32; maccosmetics.com), which borrows names for each shade from track names like “All Hands On Deck. Dej Loaf, whose rosy-nude lipglass ($15) will hit stores on April 14, the opportunity is described as an invaluable one — the first of what she hopes will be many more lucrative collaborations. Jillian Harvey will be launching an eyeliner thereafter.